Tag
campus-tour
2 items
Blog
8 min read
School Open House Follow-Up: Converting Campus Tours Into Enrollment Applications
A campus tour is the highest-intent action a prospective family takes before applying — yet most private schools let 40–60% of tour families go cold before follow-up ever happens. Automated open house follow-up sequences, personalized by grade level, financial aid interest, and multi-child family status, systematically convert more tours into completed applications.
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Blog
9 min read
Campus Tour No-Shows: Recovery Systems That Convert Absent Parents Into Enrolled Students
Between 25 and 35 percent of families who schedule a campus tour never appear. A recovery system built around rapid rescheduling outreach, virtual tour alternatives, and messaging calibrated to parent motivation signals can recapture more than half of these lost visits — and convert them at rates comparable to families who attended their original tour.
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