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How Fast Should You Respond to a Lead? The Research Behind the 5-Minute Rule
Blog
8 min read

How Fast Should You Respond to a Lead? The Research Behind the 5-Minute Rule

The data on lead response time is unambiguous and consistent across decades of research: the difference between a 5-minute response and a 30-minute response is not marginal — it is a 21x difference in qualification likelihood. This article examines the research behind the 5-minute rule and what it means for conversion rates across industries.

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