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School Open House Follow-Up: Converting Campus Tours Into Enrollment Applications
Blog
8 min read

School Open House Follow-Up: Converting Campus Tours Into Enrollment Applications

A campus tour is the highest-intent action a prospective family takes before applying — yet most private schools let 40–60% of tour families go cold before follow-up ever happens. Automated open house follow-up sequences, personalized by grade level, financial aid interest, and multi-child family status, systematically convert more tours into completed applications.

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